Business

Vietnamese coffee from the Central Highlands to the world

14 planned pages · 16:9All use cases

Page plan · 14 pages

Written for: Students of agriculture and the commodity trade

  1. 1

    Vietnamese coffee: from the Central Highlands to the world

    • Vietnam is one of the world's largest coffee producers, and the top producer of robusta.
    • This talk follows coffee from Central Highlands farms to buyers abroad.
    • We look at history, production data, farming, processing, trade and climate.
    • The lens is agriculture and the commodity trade.
  2. 2

    From the first plantations to tomorrow's climate risks

    • The story starts with the introduction of coffee plants under French colonial rule.
    • Then comes the expansion into a major export crop.
    • We then turn to how the crop is grown, processed and sold.
    • We end with climate risks and what they mean for future harvests.
  3. 3

    Roots of coffee in Vietnam

    • French colonists brought coffee to Vietnam in the 19th century.
    • Early plantings were mostly arabica in the northern highlands.
    • Robusta later proved better suited to the Central Highlands.
    • Economic reforms from the late 1980s (Doi Moi) encouraged households to expand coffee growing.
  4. 4

    Robusta makes up almost all of Vietnam's crop

    • In 2024/25 Vietnam produced about 28,000 thousand 60-kg bags of robusta.
    • Arabica was only about 1,000 thousand bags in the same year.
    • Robusta is therefore roughly 97% of the crop on these figures.
    • Vietnam's output profile is tied closely to robusta demand and prices.

    Pie chart: Vietnam coffee production by type, 2024/25 (thousand 60-kg bags). Source: PSD Online coffee dataset (psd_coffee_csv.zip) · checked 2026-10-10

  5. 5

    The Central Highlands

    • The Central Highlands are the heartland of Vietnamese coffee.
    • Provinces such as Dak Lak, Lam Dong and Gia Lai are key producers.
    • Basalt-derived red soils and a marked wet and dry season suit robusta.
    • Dak Lak is widely known as the robusta capital.
  6. 6

    Comparing growing regions

    • Regions differ in altitude, climate and the coffee type they favor.
    • Lower, warmer highlands suit robusta; cooler, higher areas suit arabica.
    • Lam Dong's higher elevations are better suited to arabica than Dak Lak's plains.
    • Compare regions on altitude, rainfall, soil and typical yield.
  7. 7

    Production and exports, 2006/07 to 2024/25

    • Production rose from 19,500 thousand bags in 2006/07 to 31,580 in 2021/22.
    • It dipped to 29,000 thousand bags in 2024/25.
    • Exports climbed from 18,840 to a peak of 29,065 in 2015/16.
    • Exports were 25,200 thousand bags in 2024/25, below production.
    • Exports track production closely, with year-to-year stock swings.

    Line chart: Vietnam coffee production and exports by market year (thousand 60-kg bags). Source: PSD Online coffee dataset (psd_coffee_csv.zip) · checked 2026-10-10

  8. 8

    Smallholder farms

    • Most Vietnamese coffee comes from small family farms.
    • Typical holdings are a few hectares, often mixed with pepper or fruit trees.
    • Smallholders face rising input costs, labor needs and price swings.
    • Cooperatives and certification schemes can improve access to markets.
  9. 9

    Harvest and drying

    • Harvest runs roughly from October to January in the Central Highlands.
    • Pickers pick ripe cherries by hand, though some farms strip-pick.
    • Many farmers sun-dry cherries on patios or yards.
    • Rain at harvest can slow drying and hurt quality.
  10. 10

    Processing and grading

    • Most robusta is dry-processed: cherries dried, then hulled.
    • Beans are graded by screen size and defect count.
    • Green coffee is bagged and sold through traders and exporters.
    • Some producers invest in wet processing and fine robusta quality.
  11. 11

    Main buyer markets

    • Vietnamese coffee is exported mainly as green robusta beans.
    • Buyers include Europe, the United States and Asian importers.
    • Much of the volume goes into instant coffee and blends.
    • Pricing links to futures benchmarks for robusta.
  12. 12

    Coffee culture at home

    • Domestic coffee culture is strong, with cafes across Vietnamese cities.
    • Phin filter brewing makes a strong, slow-dripped cup.
    • Ca phe sua da is iced coffee with sweetened condensed milk.
    • Egg coffee is a Hanoi specialty.
  13. 13

    Climate risks

    • Drought and irregular rainfall threaten Central Highlands yields.
    • Irrigation water is drawn heavily from groundwater, which is a limit.
    • Heat and weather extremes can affect flowering and bean filling.
    • Pests, disease and aging trees add risk.
  14. 14

    What the next harvests may bring

    • Future harvests depend on weather, water and prices.
    • Replanting with better varieties can lift yields.
    • Water-efficient irrigation and shade trees may build resilience.
    • Watch production, exports and buyer demand in coming seasons.

Data Journalism (Warm) presentation style

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